Analyst Ratings for [BFH] Bread Financial Holdings, Inc.

7/14/25	Upgrades	Neutral Buy	X
BFH Bread Financial BTIG Research
$105
4/7/25	Downgrades	Overweight Underweight	X
BFH Bread Financial Morgan Stanley
$33
12/19/24	Upgrades	Underweight Overweight	X
BFH Bread Financial Morgan Stanley
$35 $76
8/9/24	Upgrades	Neutral Buy	X
BFH Bread Financial BofA Securities
$54
7/16/24	Initiated	Buy	X
BFH Bread Financial Compass Point
$54
6/20/24	Upgrades	Underperform In-line	X
BFH Bread Financial Evercore ISI
$42 $45
6/7/24	Initiated	Neutral	X
BFH Bread Financial BTIG Research
5/2/24	Upgrades	Mkt Perform Outperform	X
BFH Bread Financial Keefe Bruyette
$38 $67
5/1/24	Downgrades	Buy Hold	X
BFH Bread Financial Argus
4/4/24	Upgrades	Peer Perform Outperform	X
BFH Bread Financial Wolfe Research
$48
1/10/24	Initiated	Market Perform	X
BFH Bread Financial BMO Capital Markets
$33
1/3/24	Downgrades	In-line Underperform	X
BFH Bread Financial Evercore ISI
$29 $33
12/18/23	Downgrades	Overweight Neutral	X
BFH Bread Financial JP Morgan
$42 $36
12/13/23	Downgrades	Eq-Weight Underweight	X
BFH Bread Financial Morgan Stanley
$31 $25
11/15/23	Initiated	Underweight	X
BFH Bread Financial Barclays
$24
10/5/23	Downgrades	Buy Neutral	X
BFH Bread Financial BofA Securities
$44 $36
10/2/23	Downgrades	Neutral Sell	X
BFH Bread Financial Goldman
$44 $32
9/5/23	Downgrades	Outperform Sec Perform	X
BFH Bread Financial RBC Capital Mkts
$46 $43
3/17/23	Downgrades	Outperform Mkt Perform	X
BFH Bread Financial Keefe Bruyette
$60 $35
1/5/23	Upgrades	Eq-Weight Overweight	X
BFH Bread Financial Stephens
$64
10/6/22	Initiated	Neutral	X
BFH Bread Financial Credit Suisse
$38

BFH Bread Financial Holdings, Inc.

Quotes: Barrons • SeekingAlpha • NASDAQ • Bloomberg • WSJ

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.